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| 1. Draught cider and perry |
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We market 40% of our production as draught products sold direct to CAMRA beer and cider festivals across England, and direct to the consumer at food and drink festivals in the Marches.
We supply our draught products to the retail trade at wholesale prices as follows:
- Draught cider @ £1.80/litre (£8.50/gallon) – purchaser to supply 5 gallon tub
- Draught perry @ £2.20/litre (£10.00/gallon) – purchaser to supply 5 gallon tub
- 10 litre ‘bag-in-box’ @ £22.00 (inclusive of packaging)
- 20 litre ‘bag-in-box’ @ £40.00 (inclusive of packaging)
The advantage of the ‘bag-in-box’ is that it’s a double skin food grade plastic bag inside a robust bio-degradable cardboard box with no risk of spoilage.
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| 2. Still bottled cider and perry |
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Each year we market around 1500 litres of our cider and perry as still bottled products in 75cl ‘claret style’ wine bottles with cork closure and foil cap.
The wholesale price of cider/perry in this format is £2.80/75cl bottle
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| 3. ‘Normandy Method’ sparkling cider and perry |
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This production method was a new venture for us in 2005. It involves the addition of a special enzyme and calcium chloride, which forms a pectin-calcium gel (‘Le chapeau brun’ or ‘brown hat’) on the surface of the freshly pressed juice to absorb the nitrogeneous materials. After ten or more days when ‘Le chapeau’ is well formed, the clear juice is racked off to ensure a low nitrogen/vitamin status and a slow fermenting juice, suitable for final racking and bottling at a specific gravity of 10.15 to produce a bottle conditioned medium to medium-dry cider/perry with a slight yeast deposit.
We made only 400 75cl bottles of the 2005 ‘Normandy Method’ sparkling cider and perry and these new products won 1st prize at the Big Apple cider & perry trials, and 1st prize at the Hereford Cider Museum international cider & perry competition in May 2006.
As a result of these successes, and the favourable customer reaction and consumer interest we have increased production and will have 700 75cl bottles of sparkling cider and 400 75cl bottles of sparkling perry ready for sale from April 2008. These products will be available in a full weight champagne style bottle with mushroom cork and wire closure at a wholesale price of £4.50/75cl bottle. |
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| 4. ‘Champagne Method’ bottle fermented perry |
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We made our first ‘Champagne Method’ bottle fermented perry in 2001, and in November 2008 we will release 550 75cl bottles of our 2006 bottle fermented ‘champagne’ perry made from the Thorn perry pear. This product had a first fermentation in barrel during autumn/winter 2006/07 and a second in bottle fermentation in 2007/08 prior to remuage and disgorging (champagne method) in October 2008. The bottle format of this product is the same as for the ‘Normandy Method’ sparkling cider and perry (as at 3. above) with the addition of a gold foil and the wholesale price is £6.80/75cl bottle.
December 2007
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